monty charlotte preston



Product Designer 

I help brands translate complex ideas into approachable, consumable products through storytelling, cultural strategy and design thinking.

I have over a decade of experience in curation, creative production, sales, copywriting, merchandising and product marketing at startups democratizing luxury goods. I’ve worked on marketplaces, editorial product releases, and designed community-driven experiences in art and tech for clients including Saatchi Art, Ledger, Boys Club, and Cohart. My work has shown up in NYT and Elle Decor, and I’ve written about art and emerging technologies.


Client Work
  1. Ledger
  2. Boys Club Zine
  3. Biometric Wearables
  4. The Other Avatars


Personal Work
  1. BAGGS
  2. Snuffy
  3. Entangle! (MFA Thesis)


Contact


    Boys Club Zine


    Boys Club Zine


    A cultural publication for an internet communty.



    Boys Club is a social collective bringing new voices to the new internet. I served as Editor-in-Chief of Boys Club's print and digital publication, Zine. Zine explores the intersection of emergent tech and culture, bringing the irreverent, sharp and creative POV of Boys Club to print.



    Year:  
    2022, 2023

    Client:
    Boys Club

    Credits:
    Amani Orr: Talent & PR
    Alana Yolande: Digital Design, Web
    Camey Hess: Partner Strategy
    Deana Burke: Co-Founder, Boys Club
    Laura Jane Kenny: Creative Strategy
    Mattie Fairchild: Digital Operations
    Natasha Hoskins: Co-Founder, Boys Club
    Noa Griffel: Creative Lead
    Samantha Stevens: Product Strategy
    New Archive: Print Design and Production

    Monty Preston: Content Strategy and Production, Editor-in-Chief
    Reading Zine at the SXSW Launch Party


    Zine Issue 01


    Zine was designed to activate the existing Boys Club community, while also reaching new audiences to promote growth. 

    Our editorial content featured known internet personalities with broad appeal and reach. We hired the brilliant designers at New Archive to bring our concept to life in print.

    We designed a digital experience to accompany the physical publication, allowing us to foster community engagement and viral moments by playing on TeenPeople-era nostalgia, using out-of-the-box tech to platform niche content contributed by community members and to create interactive features like personality quizzes.


    We launched the digital and physical publications at SXSW in April 2023. 

    Metric Highlights: 
    · 3000 physical zines distributed in cities from Honolulu to Miami, to companies including Visa, New York Magazine, H&M, Estee Lauder, a16z, LVMH;
    · 83,000 mints of Issue 01 digital collectible to 2381 wallets;
    · 20k+ views on Zine website;
    · 290k combined impressions on X, Instagram.






    Left: A stack of fresh publications.
    Top Right: Making an appearance in Vogue Business.
    Bottom Right: An AI tarot reading experience on the net.


    Zine Issue 02


    Issue 02 explored internet-creative culture, diving into the history of memes, profiling digital fashion designers, and highlighting artists to watch in 2024 as curated by web3 tastemakers. 

    We launched Issue 02 at Art Basel in December 2023, and sold out of a limited run of print copies within the hour. 

    The print edition was a smaller format book on glossy paper, leveling up from the newspaper format of the previous issue. Interactive experiences on the digital platform included an AI tarot reading.

    Zine received coverage in Vogue Business. 





    ~ Thanks for stopping by ~